The phrase identifies ideas and designs associated to visible representations used to advertise eyelash extension companies. These representations, usually printed on card inventory, function compact advertising and marketing instruments displaying pertinent contact info and model id. Examples embrace minimalist designs that includes an organization emblem and telephone quantity, elaborate playing cards showcasing lash types, or eco-friendly choices printed on recycled supplies.
The strategic creation and distribution of those advertising and marketing instruments gives a number of advantages. They supply potential shoppers with simply accessible contact info, reinforce model recognition, and contribute to an expert picture. Traditionally, enterprise playing cards have been a basic factor of networking and enterprise growth, evolving from easy title identifiers to stylish advertising and marketing property.
Subsequent sections will discover numerous design parts, printing concerns, and distribution methods to maximise the effectiveness of this important enterprise useful resource.
1. Brand Visibility
Within the realm of lash enterprise advertising and marketing, the emblem serves because the visible cornerstone, a logo representing the model’s id and values. Its prominence on a enterprise card is not merely aesthetic; it is a calculated strategic determination.
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First Impression Affect
A clearly seen emblem makes a potent preliminary impression. Potential shoppers typically look at a card, forming a direct opinion. A crisp, well-placed emblem conveys professionalism and a focus to element, mirroring the standard of service supplied. Conversely, a tiny or obscured emblem suggests an absence of dedication to branding, doubtlessly deterring new prospects.
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Model Recall
Constant emblem visibility enhances model recall. Repeated publicity, even fleeting, reinforces the picture within the viewer’s thoughts. Think about a potential consumer flipping by numerous playing cards; a memorable emblem will set off recognition, prompting them to recollect the particular lash enterprise amongst the competitors.
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Data Hierarchy
Efficient emblem placement establishes a visible hierarchy. It guides the attention, making a pure stream of data. The emblem usually claims the prime place, adopted by the enterprise title, then contact particulars. This construction ensures that the branding parts are the primary seen, guaranteeing memorability over less complicated particulars like a telephone quantity.
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Skilled Credibility
A distinguished and well-designed emblem contributes to a perceived sense of professionalism. It indicators that the enterprise is established, invested in its picture, and devoted to offering a high-quality service. A poorly offered emblem, conversely, raises questions in regards to the model’s total dedication to high quality and buyer satisfaction.
The combination of a compelling emblem is not a mere design selection; it is a strategic funding within the enterprise’s long-term success, working in tandem with card design rules to ascertain the visible message of lash enterprise.
2. Font Legibility
The story of a lash enterprise typically begins not with a dramatic before-and-after transformation, however with a small rectangular piece of card inventory. This card, handed throughout a salon counter or tucked into a present bag, is an envoy. Its mission is straightforward: convey info and spark connection. However this mission fails totally if the font used is illegible. A enterprise title rendered in an excessively stylized script, contact particulars swimming in a sea of visible noise, reductions which might be unreadable as a consequence of a frivolous font selection these usually are not mere design errors; they’re misplaced alternatives.
Think about the hypothetical case of “Lashes by Luna,” a salon famed for its beautiful quantity units. The proprietor, enchanted by a calligraphic font resembling tangled lashes, imprinted her playing cards with it. Whereas visually interesting, the telephone quantity proved indecipherable. Potential shoppers, desperate to ebook appointments, struggled to decipher the digits. The impact was instant: a noticeable dip in reserving requests, straight attributable to the impractical font. This instance highlights the stark actuality: aesthetics should serve perform. Within the realm of enterprise, particularly one reliant on instant communication and reserving, readability trumps inventive expression if the latter hinders readability. A legible font is just not merely a design selection; it’s a gateway to gross sales and model interplay.
Finally, the success of lash enterprise promotion hinges on clear communication. The seemingly minor element of font legibility can both unlock or hinder that communication. It stands as a quiet sentinel, guarding the trail to buyer engagement. In prioritizing readability, these companies prioritize accessibility and, consequently, amplify their possibilities of success. The message, although printed in ink, is evident: select fonts properly, for they converse volumes a few model’s dedication to its clientele.
3. Coloration Palette
The story of a lash enterprise card is not merely about transmitting info; it is about evoking emotion and creating a long-lasting impression. Coloration is the silent language that achieves this. A poorly chosen palette can render a card forgettable, even jarring, whereas a harmonious choice can elevate it right into a miniature murals, reflecting the model’s essence. The selection of hues determines whether or not the cardboard whispers class, shouts pleasure, or, worst of all, fades into the background.
Think about the story of two lash artists. One, desperate to convey luxurious, opted for a palette of harsh gold and stark black. The ensuing card, whereas visually putting, felt chilly and uninviting. Shoppers related it with conceitedness somewhat than sophistication. The second artist selected a softer palette of blush pink, rose gold accents, and cream. This palette, reflecting the fragile fantastic thing about eyelashes, attracted a clientele in search of light enhancement and personalised service. The success of the latter wasn’t merely coincidental; the colour decisions spoke volumes in regards to the artist’s philosophy and the general expertise supplied. The colour decisions did not finish when she was joyful together with her Lash enterprise playing cards. They prolonged to the inside design of her salon, her web site, and her social media presence, tying her entire model collectively.
Finally, the choice of a colour palette transcends mere aesthetics; it’s a strategic determination that straight impacts model notion and consumer acquisition. The best palettes do not merely comply with traits however as an alternative replicate the distinctive character and values of the lash enterprise, guaranteeing that the cardboard turns into a tangible illustration of the model’s promise.
4. Contact Particulars
The journey of a possible consumer from admiring a superbly crafted lash extension to reserving an appointment hinges on a vital factor: contact particulars. Essentially the most exquisitely designed lash enterprise card is rendered ineffective if a telephone quantity is lacking, an electronic mail deal with is inaccurate, or a social media deal with is outdated. Such omissions create a irritating barrier, halting the consumer’s journey and doubtlessly directing them towards a competitor. Think about the situation: a fantastically designed card that includes a shocking lash fashion is handed to a potential buyer. Impressed, they try to ebook an appointment however discover the supplied telephone quantity results in a disconnected line. The chance is misplaced, not as a consequence of an absence of curiosity, however as a consequence of a preventable oversight. This highlights a basic reality: contact particulars usually are not mere addenda to the cardboard design; they’re the first name to motion, the gateway to conversion.
Moreover, the presentation of those particulars issues profoundly. A cluttered format or illegible font can undermine even essentially the most correct info. Think about a card overloaded with extreme design parts, burying the telephone quantity amidst a chaotic visible panorama. Potential shoppers, confronted with this visible impediment, might merely quit, unwilling to expend the hassle required to decipher the mandatory info. Subsequently, the design should prioritize readability and accessibility, guaranteeing that the contact info is prominently displayed and simply readable. A strategic method entails utilizing clear, concise typography, ample white house, and a logical info hierarchy to information the attention on to the important contact factors.
In abstract, the inclusion of correct and simply accessible contact particulars is just not merely a matter of comfort; it’s a basic requirement for any efficient lash enterprise card. Overlooking this facet renders the cardboard an aesthetic train somewhat than a purposeful advertising and marketing instrument. By prioritizing readability, accuracy, and strategic presentation, lash companies can rework their playing cards from mere branding workout routines into highly effective devices for consumer acquisition and enterprise development.
5. Lash fashion imagery
The choice of imagery on a lash enterprise card represents extra than simply aesthetic desire; it embodies a silent gross sales pitch, a visible promise of the transformations the enterprise can ship. The pictures or illustrations chosen straight affect a possible consumer’s notion, serving as a miniature portfolio that speaks volumes about ability and artistry. When thought-about in relation to lash enterprise card ideas, this imagery is the point of interest the place creative imaginative and prescient meets sensible advertising and marketing.
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Portfolio Showcase
Lash enterprise playing cards ceaselessly showcase a choice of essentially the most beautiful lash types supplied. A card might function close-up pictures of basic units, quantity lashes, or extra avant-garde designs. These pictures aren’t merely ornamental; they function visible examples of the technician’s capabilities. A high-quality picture of a meticulously utilized quantity set, as an illustration, may be far simpler than merely itemizing the service. If an precise picture is just not desired, a nicely designed illustration of lashes or eyes may be utilized.
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Goal Viewers Alignment
The types depicted ought to align with the goal demographic. A enterprise catering to a youthful clientele may function bolder, trendier lash designs, whereas one concentrating on a extra mature viewers might go for extra refined, pure enhancements. A card that includes solely dramatic, creative types might deter shoppers in search of a extra understated look. Rigorously deciding on imagery that resonates with the meant viewers is important for efficient advertising and marketing.
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Model Identification Reinforcement
Photographs can reinforce the general model id. A enterprise aiming for an expensive picture may use images with skilled fashions and high-end styling, whereas a enterprise emphasizing affordability may go for extra lifelike, relatable pictures. The chosen aesthetic ought to constantly replicate the model’s values and positioning, making a cohesive message throughout all advertising and marketing supplies.
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Readability and High quality
Whatever the chosen fashion, the imagery should be of remarkable high quality. Blurry, poorly lit, or closely filtered images detract from the enterprise’s credibility. Clear, well-lit pictures that showcase the element and artistry of the lash work are important for making a optimistic impression. The picture high quality communicates the extent of professionalism shoppers can anticipate from the service itself. Inversely, a card mustn’t have low high quality pictures.
The considerate integration of lash fashion imagery into enterprise card ideas transcends mere ornament, reworking the cardboard into a strong and environment friendly advertising and marketing instrument. The pictures chosen form buyer notion and function an efficient name to motion.
6. Paper inventory high quality
The tactile expertise of receiving a enterprise card precedes any visible evaluation. For a lash enterprise, the place the promise of delicate enhancement and meticulous artistry is paramount, the selection of paper inventory communicates a silent message about high quality and a focus to element. It’s a refined but highly effective sign, shaping the preliminary impression earlier than a single phrase is learn.
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Sturdiness and Longevity
A flimsy card, simply bent or torn, suggests a transient or unreliable enterprise. Conversely, a card printed on a thicker, extra sturdy inventory conveys stability and a dedication to lasting relationships. Think about the cardboard that survives repeated journeys in a pockets or purse; every contact reinforces the model’s enduring presence. An instance of paper inventory high quality could be the choice of 14pt card inventory in comparison with 10pt card inventory.
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Texture and Sensory Enchantment
Clean, matte finishes venture sophistication and understated class, whereas textured shares add a tactile dimension, hinting on the handcrafted nature of lash artistry. The selection is determined by the model’s character. An opulent salon may go for a soft-touch laminate, whereas an eco-conscious enterprise may select a recycled paper inventory with a pure really feel. A card with a novel texture leaves a long-lasting impression, partaking the recipient past the visible.
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Print High quality and Ink Absorption
A high-quality paper inventory permits for sharper printing, extra vibrant colours, and minimal ink bleed. Particulars, essential in conveying the precision of lash work, are rendered with readability. A poor-quality inventory can lead to blurred pictures, pale colours, and an total unprofessional look. The funding in a premium inventory ensures that the visible parts of the cardboard are offered at their greatest. Coating choices, equivalent to UV coating, are extra sturdy and fewer more likely to fade than playing cards with no coatings.
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Perceived Worth and Model Notion
The load and end of a card contribute to its perceived worth. A heavier, well-finished card feels extra substantial, speaking that the enterprise is established and invested in its picture. It means that the providers supplied are of equal high quality. An affordable, flimsy card, then again, can undermine the perceived worth of the lash enterprise, signaling an absence of consideration to element and a possible compromise on service high quality.
The choice of paper inventory transcends a mere budgetary determination; it represents a strategic funding in shaping model notion and conveying a message of high quality, sturdiness, and a focus to element. The tactile expertise of the cardboard turns into an integral a part of the general advertising and marketing message, reinforcing the promise of meticulous artistry and enhancing the lasting impression.
7. Particular gives
A lash enterprise card, adorned with beautiful design and exact contact info, positive aspects an extra layer of efficiency when it incorporates a well-crafted particular supply. This is not merely about discounting providers; it is about strategically incentivizing potential shoppers to transition from passive curiosity to energetic engagement. Think about the story of “Eyelash Emporium,” a fledgling salon struggling to realize traction in a aggressive market. Their preliminary playing cards, whereas aesthetically pleasing, yielded minimal outcomes. The proprietor, recognizing this deficit, redesigned the playing cards to prominently function a “20% off First Full Set” supply. The transformation was instant. The discounted service enticed hesitant shoppers, offering a low-risk alternative to expertise the salon’s artistry. This preliminary interplay typically led to repeat bookings at full worth, demonstrating the facility of a strategic supply.
Nonetheless, the effectiveness of a particular supply hinges on its relevance and readability. A obscure or complicated promotion can undermine the complete advertising and marketing effort. For instance, a card providing “Discounted Refills” with out specifying the phrases or situations may result in buyer frustration and disappointment. Conversely, a clearly articulated supply, equivalent to “Refer a Pal, Get $10 Off Your Subsequent Fill,” supplies a tangible profit and encourages word-of-mouth advertising and marketing. The inclusion of an expiration date provides a way of urgency, prompting potential shoppers to behave swiftly. The supply should additionally align with the model’s total picture and pricing technique. A high-end salon providing deep reductions might inadvertently devalue its providers, whereas a budget-friendly enterprise can leverage particular gives to draw a wider clientele. The precise supply may be straight associated to the person or tied into their enterprise. For instance, a “Small enterprise first set particular” could be an thought tailor-made to companies.
In conclusion, the mixing of particular gives into lash enterprise card concepts represents a strategic crucial. These promotions function highly effective catalysts, reworking passive curiosity into energetic engagement and fostering long-term consumer relationships. The important thing lies in crafting related, clear, and well-defined gives that align with the model’s total picture and pricing technique, in the end maximizing the cardboard’s effectiveness as a potent advertising and marketing instrument.
8. Social media handles
Throughout the panorama of contemporary advertising and marketing, the mixing of social media handles onto lash enterprise playing cards transcends mere contact info; it represents a strategic bridge connecting the tangible card to the dynamic digital realm the place potential shoppers more and more reside.
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Directing Visitors
The inclusion of Instagram, Fb, or TikTok handles on a enterprise card serves as a direct invitation for potential shoppers to discover the lash enterprise’ on-line presence. It’s a tangible immediate to view portfolios, learn testimonials, and interact with the model’s neighborhood. Think about the case of “Lash Luxe Studio,” a enterprise that skilled a 40% improve in Instagram followers after incorporating a QR code linked to their profile on their enterprise playing cards. This direct conduit remodeled passive card recipients into energetic on-line followers.
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Model Storytelling
A enterprise card inherently has restricted house. Social media handles enable potential shoppers to discover the model’s story in better element. A well-curated Instagram feed, as an illustration, can showcase the artistry, professionalism, and character of the lash technician in a means {that a} static card merely can not. The deal with serves as a gateway to before-and-after pictures, consumer testimonials, and behind-the-scenes glimpses, portray a extra full and compelling image.
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Facilitating Engagement
Social media is a two-way avenue. By together with handles on a enterprise card, lash companies encourage direct interplay with potential shoppers. People can simply ask questions, go away feedback, and ebook appointments by the social media platform. This facilitates a personalised and responsive customer support expertise, fostering a way of connection and belief. As an example, a potential consumer may see a specific lash fashion on a card after which use the Instagram deal with to ask the technician if that fashion would swimsuit their eye form.
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Measuring Effectiveness
The inclusion of distinctive monitoring hyperlinks or QR codes related to the social media handles on enterprise playing cards permits for the measurement of selling marketing campaign effectiveness. By monitoring web site site visitors and follower development originating from the cardboard, companies can assess the return on funding and refine their methods. This data-driven method allows knowledgeable decision-making and ensures that advertising and marketing efforts are aligned with measurable outcomes.
The addition of social media handles is a logical extension of their enterprise. The convergence of the bodily and digital worlds amplifies its attain and enhances its impression. The cardboard turns into greater than only a supply of contact particulars; it evolves right into a portal, connecting potential shoppers to a wealthy and fascinating model expertise.
9. Appointment reserving hyperlink
The narrative of a profitable lash enterprise typically hinges on moments of seamless transition the potential consumer’s spark of curiosity ignited by a well-designed card, the easy leap from curiosity to dedication. The appointment reserving hyperlink, strategically positioned on a lash enterprise card, serves because the linchpin on this essential conversion. Its absence can result in a irritating useless finish; its presence, a streamlined pathway to patronage. Think about the cardboard, a miniature billboard showcasing alluring lash types and model promise, but missing a direct name to motion. The social gathering, compelled by the visuals, faces a direct hurdle: deciphering contact info, navigating web sites, or initiating telephone calls actions vulnerable to delay and dilution of curiosity. The inclusion of a direct appointment reserving hyperlink eliminates this friction, enabling instant scheduling.
The effectiveness of such a hyperlink lies in its comfort and immediacy. A possible consumer, captivated by the cardboard’s visible attraction, can, with a single faucet or click on, entry the reserving system, choose a most well-liked time slot, and safe their appointment. This eliminates the cumbersome means of telephone calls or electronic mail inquiries, decreasing the chance of misplaced leads. Think about a situation the place a possible consumer receives a lash enterprise card at a networking occasion. Impressed by the work showcased, they scan the QR code printed on the cardboard, immediately accessing the enterprise’ reserving calendar. Inside minutes, they’ve scheduled their first appointment, bypassing the normal channels and cementing their dedication in real-time. The reserving hyperlink’s affect is not solely about comfort; it additionally lends a way of modernity and effectivity to the model, signaling a tech-savvy method that resonates with at present’s clientele.
In summation, the mixing of an appointment reserving hyperlink into lash enterprise card designs represents a strategic crucial. The hyperlink bridges the hole between advertising and marketing and conversion, reworking passive curiosity into energetic engagement. Overlooking this factor dangers relegating the cardboard to a mere branding train, failing to capitalize on the important second of determination. The appointment reserving hyperlink is, due to this fact, not simply an addition to the cardboard however a vital part within the pursuit of consumer acquisition and enterprise development.
Incessantly Requested Questions
The panorama of lash artistry calls for a strategic method to promotion. The next questions characterize essential inquiries typically encountered by entrepreneurs in search of to maximise their enterprise card’s impression.
Query 1: How essential is the inclusion of a mannequin launch when utilizing consumer pictures on a card?
The usage of consumer pictures with out specific consent can result in authorized issues and reputational injury. Think about a situation the place a consumer, initially happy with their lash transformation, later objects to their picture getting used for promotional functions. And not using a signed launch, the enterprise faces potential authorized motion and unfavorable publicity. Securing a mannequin launch safeguards the enterprise and demonstrates a dedication to moral practices.
Query 2: What’s the perfect steadiness between design aptitude and knowledge readability?
Aesthetics cannot overshadow performance. Think about a card so visually cluttered that contact particulars are rendered illegible. This defeats the cardboard’s major goal. The optimum design strikes a steadiness, using visible parts strategically to reinforce, not obscure, important info. Readability ought to all the time prevail.
Query 3: Are QR codes a worthwhile addition, or do they muddle the design?
QR codes characterize a double-edged sword. A poorly applied QR code turns into an eyesore, detracting from the general aesthetic. Nonetheless, when used strategically, linking to an appointment reserving system or social media profile, it enhances the cardboard’s performance and supplies a seamless consumer expertise. Relevance dictates its worth.
Query 4: How does the selection of paper inventory impression model notion?
Paper inventory communicates a refined, but highly effective, message. A flimsy, low-quality card implies an absence of funding and a focus to element. Conversely, a card printed on premium inventory conveys professionalism and dedication to high quality. The tactile expertise shapes the preliminary impression, impacting the notion of the lash enterprise.
Query 5: Ought to pricing info be included on the cardboard?
The inclusion of pricing info is determined by the enterprise mannequin and target market. Whereas transparency can appeal to budget-conscious shoppers, itemizing costs dangers deterring these in search of premium providers. A simpler method entails showcasing worth and high quality, directing potential shoppers to a web site or session for detailed pricing.
Query 6: Is it advisable to make use of a template design, or put money into a customized creation?
Template designs supply an economical place to begin, but they typically lack originality and should not precisely replicate the model’s distinctive id. Investing in a customized design permits for a tailor-made illustration, guaranteeing that the cardboard aligns completely with the enterprise’ values and aesthetic. Customization gives a aggressive edge.
Efficient card design requires a cautious steadiness of aesthetics, performance, and strategic intent. A well-designed advertising and marketing instrument ought to replicate the model and values of the lash enterprise.
The following part will discover superior design concerns for lash enterprise promotions.
Strategic Approaches
Crafting an efficient lash enterprise card transcends mere aesthetics. These approaches rework a easy card right into a potent advertising and marketing asset, driving consumer acquisition and fostering model loyalty. The choice and implementation of the following tips characterize a important strategic determination.
Tip 1: Incorporate a Compelling Worth Proposition: The cardboard mustn’t solely state what the enterprise does, but additionally what distinctive profit it gives. “The cardboard ought to whisper: “Expertise Lash Artistry Tailor-made to Your Distinctive Magnificence,” this transcends mere eyelash purposes. It alludes to a personalised and transformative expertise.
Tip 2: Leverage Destructive House for Affect: A cluttered card overwhelms the viewer. Strategic use of clean house, the realm round parts equivalent to a emblem or bulleted listing, enhances readability and attracts consideration to key info. A card with rigorously balanced parts exudes sophistication and professionalism.
Tip 3: Align Design with Goal Viewers: The colour palette, font decisions, and imagery ought to resonate with the meant clientele. A design geared in direction of a youthful demographic will differ considerably from one concentrating on a extra mature viewers. Understanding the demographic is essential in making design choices.
Tip 4: Prioritize Cellular Friendliness: Given the prevalence of smartphone utilization, think about how the cardboard seems when considered on a cellular machine. The contact info and QR codes needs to be simply scannable on smaller screens. Usability throughout gadgets enhances the cardboard’s accessibility and effectiveness.
Tip 5: Think about a Distinctive Card Form or Materials: Depart from the usual rectangular form to seize consideration. A rounded nook card, or one printed on translucent inventory, stands out from the competitors. A tactile and visually distinctive card leaves a memorable impression, resulting in recall.
Tip 6: Observe Card Distribution: Quantity the playing cards within the again, or use a particular touchdown web page. This monitoring methodology can present a supply or how profitable a specific advertising and marketing technique is. The ensuing metrics can be utilized to enhance advertising and marketing methods sooner or later.
The implementation of those approaches transforms a easy card right into a potent instrument for consumer acquisition and model constructing. The following pointers characterize a strategic crucial for companies in search of to optimize their advertising and marketing efforts.
The following part will summarize the important thing takeaways and supply concluding ideas.
Lash Enterprise Card Concepts
The previous exploration has illuminated the multifaceted nature of promotional devices. From emblem visibility to font legibility, from paper inventory to the strategic employment of social media handles and appointment reserving hyperlinks, every factor contributes to the general effectiveness of this compact advertising and marketing instrument. The narrative of Lash Luxe Studio and Eyelash Emporium function cautionary tales, highlighting the consequential nature of each strategic execution and oversight.
Within the aggressive area of lash artistry, the enterprise card stands as a tangible illustration of a model’s dedication to high quality and a focus to element. The deliberate implementation of the design is essential. The last word objective is greater than easy dissemination of data; the objective is creation of a bridge connecting potential shoppers to the distinctive providers a lash enterprise gives. The cardboard is a promise to prospects and model recognition. It’s an extension of a model and deserves the time to be made to perfection. Think about and put money into high quality lash promotion and designs that can have lasting impressions with shoppers.
